The Super Bowl (network varies)
The annual championship game between the National Football Conference and the American Football Conference, both of which are part of the National Football League. The game first began in 1967, several years before I was born. I have never had any real interest in the game itself, though I could probably manage some small interest if the New England Patriots were competing in it. I'm not sure how many Super Bowls I've watched, over the years, but surely not many. And I couldn't tell you anything about any of the games that I did watch. In spite of my disinterest in the games themselves, there are other reasons to watch the event, which would be more compelling to me. One would be an excuse to pig out on snacks, and to drink beer. But neither of those is something I can't do at any time of year. The main reason to watch the Super Bowl is the commercials.
Super Bowl advertising
Since the game is the most-watched television event in the United States, in any given year, the commericals tend to be some of the best- or at least most expensive, elaborate, creative, high-profile- ads of the year. I would be remiss if I didn't mention the Bud Bowl commercials, which began in 1989 and ran through most of the 1990s. I always enjoyed those ads, though that was before I was old enough to drink beer. There's also the famous series of I'm going to Disney World! ads. Of course, over the years there have been lots of other great ads that premiere during the Super Bowl, though since I rarely watch, I tend not to see them until later. Assuming they actually air again; apparently a lot of them only air during the game itself, which seems pretty stupid, to me. But since the advent of the internet, I can watch commercials anytime I want, online, which removes the biggest incentive for watching the game. I'm sure some of the ads that I have in my site's commercials section either aired first or exclusively during the Super Bowl, but I often have no idea that that's the case. Good commercials can debut at any time of year, and there are plenty that I enjoy more than I do most Super Bowl ads... though of course, Super Bowl ads often mention the game itself, and even if they don't, they often have the feel of an ad that was made specifically for the game. (There are some Super Bowl ads, however, that seem like they could be from any time of the year, which makes me wonder why the companies they're advertising would pay so much money to air them during the game.)
Super Bowl halftime shows
It seems like these should be really cool, especially when they feature musical artists of whom I'm a fan. But while I'm far more interested in music than sports, and I'm sure I've looked forward to some halftime shows in the past, I honestly don't remember any of them that I might have ever watched. I do remember hearing about Janet Jackson's infamous wardrobe malfunction during the 2004 halftime show, but I guess I wasn't watching, that year. Anyway... I'm really not as interested in concerts as I might expect to be. So, halftime shows are less of a draw for me than commercials.
Super Bowl lead-out programs
Whatever network happens to be airing the Super Bowl naturally uses the increased viewship of the event to hopefully get people interested in other shows, which the network airs immediatley after the game. These may be series premieres of new shows, season premieres of existing shows, or just new episodes of shows that regularly air some other time of the week. I'm not at all sure how well this tactic works. I'm sure some shows that air after the Super Bowl will continue to enjoy high ratings in their regular timeslots, and others don't. The only show I specifically remember watching after the Super Bowl was the premiere of Grand Slam, in 1990. While I was a fan of the show, it was cancelled pretty quickly. So, yeah... I really don't think airing as a Super Bowl lead-out means much of anything.
And I guess that's all I can think to say about the Super Bowl.